Print in the UK
Pay As You Sell Merch
No Stock. No Risk. Just Sales.

Turn your brand into merch revenue — with zero stock sitting in a cupboard.

Pay As You Sell Merch is a done-for-you merchandising programme built and run by Print in the UK. You get a branded store, we handle production and fulfilment — every order made only after it's sold.

Get set up
About the programme

At Print in the UK, we help brands turn ideas into products — and products into profit. We started as a print and embroidery business, working closely with real businesses that needed quality, speed and reliability.

Over time, one thing became clear: most brands don't struggle with ideas — they struggle with execution without risk. That's why we built Pay As You Sell Merch: a way to launch, test and scale merch based on actual demand, not guesswork.

You sell first. We produce after.

The problem this solves

  • High upfront costs for stock
  • Uncertainty around what designs will sell
  • Time-consuming setup and logistics
  • Storage and fulfilment challenges
  • Cash tied up in unsold products
What's included

A complete, done-for-you system

From setting up your store to producing and shipping each order, we handle the backend so you can focus on building your brand and making sales.

1

Shopify store setup

  • Store creation & configuration
  • Theme, homepage & navigation
  • Product upload & pricing setup
A store that's ready to convert, not just exist.
2

Launch & onboarding

  • 2 custom designs tailored to your brand
  • Professional mockups for marketing
  • 2 physical samples produced (T-shirt & hoodie)
Flexible designs, ready across multiple garments.
3

Product setup & optimisation

  • Product listings built in your store
  • Variant & pricing configuration
  • Margin-based pricing structure
Clean, professional, ready to sell.
4

Production & fulfilment

  • UK-based, made-to-order production
  • 7–10 day production, 2–3 day delivery
  • White-label shipping, always
Your customer gets the product. You keep the brand.
5

Branding through merch

  • Custom designs, or optimisation of yours
  • Branded garment finishing (neck labels)
  • Consistent product presentation
Not just products — brand assets that sell.
How it works

Once your store is ready

1

You promote your merch to your audience

2

A customer places an order on your store

3

We receive the order and produce the item, made to order

4

We check it, tag it with your own branding, and pack it

5

We ship it directly to your customer — under your brand, white label

7–10 days
Production time
2–3 days
UK delivery
£0
Upfront stock
100%
Your brand, always

White label fulfilment, from start to finish

Who it's for

Built for brands ready to sell

Brands with an existing or growing audience
Businesses looking to add a new revenue stream
Founders who want to test and scale merch without upfront risk

Ready to launch your own merch line?

Get in touch and we'll talk you through setting up your own Pay As You Sell Merch store — no stock, no risk, just sales.

Get in touch